Shaklee Corporation Social Web Guidelines

Overview

Shaklee Social MediaThis document is intended for Shaklee Distributors as a mechanism to guide the appropriate, ethical, and best use of social Web tools to provide and share information about Shaklee, its products and the Shaklee opportunity. The following guidelines outline best practices for operating knowledgably and respectfully with people on the Internet. They also protect the privacy, confidentiality, and interests of Shaklee.

These guidelines are not a substitute for the rules for doing business on the Internet and/or rules relating to ethical business practices, set forth in the Statement of Privileges and Responsibilities of Shaklee Family Members (“P&R”). To the extent there is any conflict between the P&R and this Policy, the P&R governs.
Guidelines for Interaction about Shaklee on Social Media Platforms

1. Be Responsible

You are responsible for your posts:
* Be truthful, not deceptive or misleading
* Respect the privacy of others
* Avoid content that may be considered inappropriate

2. Be Authentic and Transparent

Always include your name, your company name and identify yourself as a Shaklee Distributor when engaging online as a representative for your Shaklee business.

When providing a testimonial for Shaklee within a forum or other online community, identify yourself as a Shaklee distributor. Your testimonial may not contain any product or compensation claims other than those authorized in the P&R, Shaklee publications, product literature, labels, and/or the Shaklee Compensation Plan and related materials.

When allowing others to provide endorsements on your Web properties, such as a Facebook page, a blog, or your Web site, disclose if the person providing the endorsement was paid or is a Shaklee Distributor.

You may not use Shaklee Corporation’s trademarks for any domain name, email address, social networking profile or page, online alias, handle, or group name.
3. Consider the Audience

As you operate in online communities and share content about yourself and your business, this information, depending on the venue, may be viewable by anyone using the Internet. That said, it’s important to think about the content you are considering sharing on your social network page, your blog, and even your website and whether it could be perceived as offensive, inappropriate or misleading.

While you may participate in a number of communities, the audience you are speaking to may not be the same in each location. Know the audience you are interacting with and be considerate of their privacy and their online properties.

For example, do not use another person’s website to promote your business, unless you are adding value to the website. See more about adding value below.
4. Respect Terms of Service and Community Guidelines

Always review the Terms of Service of a social platform to ensure you are operating appropriately within the channel.

In addition, review any other guidelines that may be associated with the location on which you are participating. For instance, The Shaklee Corporation Facebook page has community guidelines specific to the page. Potential and existing fans should review these guidelines to understand what consists of appropriate and inappropriate engagement on the page.
5. Managing Negative Comments

Every interaction you have on social media sites may be public. Avoid posting negative comments about Shaklee, other Shaklee Distributors, and other direct selling companies on external blogs and websites, including the Shaklee Corporation social media channels.

Additionally, do not share any personal information that you would not want the public to have (e.g., social security number, personal phone number, or email address).

Unless otherwise noted within the community guidelines, customer service issues should not be addressed through public-facing social media channels, but rather through approved channels of communication (e.g., fieldsupport@shaklee.com)
6. Add Value to Communities
Social networking sites can be used to share information about the company, products and opportunity and to generate interest in your business.

Share content that provides value to the audience and that goes beyond promoting your business, such as relevant articles that your audience and you are interested in (e.g. health and wellness). If the content helps people improve knowledge or skills, build their business, solve problems, or understand Shaklee better, then it’s adding value.

Do not “spam link” on blogs or external websites
* E.g., don’t comment on external websites or blogs with just a link to your PWS or other Web properties to try to sell products.
o Example of appropriate linking: say why you liked the article that you are commenting on. Does it relate to something personal about you? If so, add a personal comment and then link to your website as a way for others to learn more about YOU and not just your business. People need to trust you as a person first before they are going to be interested in your business.
o Example of inappropriate/spam linking: Posting a link to your Shaklee business website, Facebook page, or other websites without a personal comment that adds value to the article, blog post, or conversation thread.