Shaklee Corporation Social Web Guidelines

Overview

Shaklee Social MediaThis document is intended for Shaklee Distributors as a mechanism to guide the appropriate, ethical, and best use of social Web tools to provide and share information about Shaklee, its products and the Shaklee opportunity. The following guidelines outline best practices for operating knowledgably and respectfully with people on the Internet. They also protect the privacy, confidentiality, and interests of Shaklee.

These guidelines are not a substitute for the rules for doing business on the Internet and/or rules relating to ethical business practices, set forth in the Statement of Privileges and Responsibilities of Shaklee Family Members (“P&R”). To the extent there is any conflict between the P&R and this Policy, the P&R governs.
Guidelines for Interaction about Shaklee on Social Media Platforms

1. Be Responsible

You are responsible for your posts:
* Be truthful, not deceptive or misleading
* Respect the privacy of others
* Avoid content that may be considered inappropriate

2. Be Authentic and Transparent

Always include your name, your company name and identify yourself as a Shaklee Distributor when engaging online as a representative for your Shaklee business.

When providing a testimonial for Shaklee within a forum or other online community, identify yourself as a Shaklee distributor. Your testimonial may not contain any product or compensation claims other than those authorized in the P&R, Shaklee publications, product literature, labels, and/or the Shaklee Compensation Plan and related materials.

When allowing others to provide endorsements on your Web properties, such as a Facebook page, a blog, or your Web site, disclose if the person providing the endorsement was paid or is a Shaklee Distributor.

You may not use Shaklee Corporation’s trademarks for any domain name, email address, social networking profile or page, online alias, handle, or group name.
3. Consider the Audience

As you operate in online communities and share content about yourself and your business, this information, depending on the venue, may be viewable by anyone using the Internet. That said, it’s important to think about the content you are considering sharing on your social network page, your blog, and even your website and whether it could be perceived as offensive, inappropriate or misleading.

While you may participate in a number of communities, the audience you are speaking to may not be the same in each location. Know the audience you are interacting with and be considerate of their privacy and their online properties.

For example, do not use another person’s website to promote your business, unless you are adding value to the website. See more about adding value below.
4. Respect Terms of Service and Community Guidelines

Always review the Terms of Service of a social platform to ensure you are operating appropriately within the channel.

In addition, review any other guidelines that may be associated with the location on which you are participating. For instance, The Shaklee Corporation Facebook page has community guidelines specific to the page. Potential and existing fans should review these guidelines to understand what consists of appropriate and inappropriate engagement on the page.
5. Managing Negative Comments

Every interaction you have on social media sites may be public. Avoid posting negative comments about Shaklee, other Shaklee Distributors, and other direct selling companies on external blogs and websites, including the Shaklee Corporation social media channels.

Additionally, do not share any personal information that you would not want the public to have (e.g., social security number, personal phone number, or email address).

Unless otherwise noted within the community guidelines, customer service issues should not be addressed through public-facing social media channels, but rather through approved channels of communication (e.g., fieldsupport@shaklee.com)
6. Add Value to Communities
Social networking sites can be used to share information about the company, products and opportunity and to generate interest in your business.

Share content that provides value to the audience and that goes beyond promoting your business, such as relevant articles that your audience and you are interested in (e.g. health and wellness). If the content helps people improve knowledge or skills, build their business, solve problems, or understand Shaklee better, then it’s adding value.

Do not “spam link” on blogs or external websites
* E.g., don’t comment on external websites or blogs with just a link to your PWS or other Web properties to try to sell products.
o Example of appropriate linking: say why you liked the article that you are commenting on. Does it relate to something personal about you? If so, add a personal comment and then link to your website as a way for others to learn more about YOU and not just your business. People need to trust you as a person first before they are going to be interested in your business.
o Example of inappropriate/spam linking: Posting a link to your Shaklee business website, Facebook page, or other websites without a personal comment that adds value to the article, blog post, or conversation thread.

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Multi-level marketer Shaklee loses endorsement of Harvard professor

The Wall Street Journal reports (subscription required) that Harvard Medical School professor David Sinclair has resigned from the board of Shaklee, a company that markets Vivix Cellular Anti-Aging Tonic, "the world's best anti-aging supplement", through a multi-level marketing system.

The Wall Street Journal has video footage (see below) of Dr. Sinclair speaking at the company's sales convention, describing the company's chairman and CEO Roger Barnett as the "greatest visionary of the 21st century."

That was in August and now he's gone. What prompted the change of heart? According to the Journal, "Following questions by The Wall Street Journal about his seeming endorsement of the product, Dr. Sinclair resigned from the board last week and now says his name has been misused in connection with Vivix, which contains the antioxidant resveratrol."

In an email to the Journal, he wrote that "To my dismay I have found numerous uses of my name and reputation on the Web and in other media that implies endorsement by me of Shaklee's Vivix product. I have engaged counsel to deal with this matter and have demanded that Shaklee cease using my name."

Methinks the good doctor doth protest too much. A cynical person might say that Sinclair endorsed a dubious network marketing product enthusiastically in exchange for his paid position on the company's advisory board and is now crying foul after the media raised questions about it.

Harvard Medical School is looking into the matter.

The Shaklee Difference

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Thank you for listening,
William Stewart

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What Dangerous Chemicals Are Hiding Under Your Sink?

Carpet Cleaners
extremely toxic to children. The fumes given off by carpet cleaners can cause cancer and liver damage.
Chlorine
The Chemical most frequently involved in household poisonings and a potent pollutant. May cause reproductive, endocrine and immune system disorders.
Degreasers
may contain petroleum distillates and butylcelosolve, which can damage lung tissues and dissolve fatty tissue surrounding nerve cells.
Drain Cleaners
one of the most hazardous products in the home. Can contain lye, which is a strong caustic substance that causes severe corrosive damage to eyes, skin mouth, and stomach. Can be fatal if swallowed.
Glass Cleaners
may contain ammonia. Fumes from ammonia can irritate skin, eyes, and respiratory system.
Mold & Mildew Removers
often an acute respiratory irritant. May damage lungs, eyes and skin.
Oven Cleaners
one of the most dangerous cleaning products. Can cause severe damage to eyes, skin, mouth, throat.
Scouring Cleansers
may contain butyl cellosolve, a petroleum-based solvent that can irritate mucous membranes and cause liver and kidney damage.
Toilet Bowl Cleaners
one of the most dangerous cleaning products. Can contain chlorine and hydrochloric acid. Harmful to health simply by breathing during use.
Tub & Tile Cleaners
can contain chlorine and may contribute to the formation of organocholorines, a dangerous class of compounds that can cause reproductive, endocrine and immune system disorders.

Results of Cleaning Product Toxins

Naphthalene
A white crystalline compound derived from coal tar or petroleum and used in manufacturing dyes, moth repellents, and explosives and as a solvent. Also called tar camphor.

Petroleum Distillates
A thick, flammable, yellow-to-black mixture of gaseous, liquid, and solid hydrocarbons that occurs naturally beneath the earth's surface, can be separated into fractions including natural gas, gasoline, naphtha, kerosene, fuel and lubricating oils, paraffin wax, and asphalt and is used as raw material for a wide variety of derivative products.

Butylcelosolve
Any of four flammable alcohols derived from butanes and used in organic synthesis and as solvents.

Carcinogens -
Substances that increase the risk of neoplasms in humans or animals. Both genotoxic chemicals, which affect DNA directly, and nongenotoxic chemicals, which induce neoplasms by other mechanism, are included.

Ammonia -
A colorless, pungent gas extensively used to manufacture fertilizers and a wide variety of nitrogen-containing organic and inorganic chemicals.

Chlorine -
A highly irritating, greenish-yellow gaseous halogen, capable of combining with nearly all other elements, produced principally by electrolysis of sodium chloride and used widely to purify water, as a disinfectant and bleaching agent, and in the manufacture of many important compounds including chloroform and carbon tetrachloride.

Hydrochloric Acid -
A clear, colorless, fuming, poisonous, highly acidic aqueous solution of hydrogen chloride, HCl, used as a chemical intermediate and in petroleum production, ore reduction, food processing, pickling, and metal cleaning. It is found in the stomach in dilute form.

Organochlorine -
Any of various hydrocarbon pesticides, such as DDT, that contain chlorine.


What is Important to You?
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Vita-D3: Add Some Sunshine to Your Day

We stand behind each and every one of our products.
The ingredients, purity, safety,and performance of all our
Nutrition, Healthy Home, and Personal Care products are
100% guaranteed.
Americans aren’t getting enough vitamin D. In fact, recent
research studies suggests that up to 80% of people in the U.S.
have insufficient levels of this essential nutrient, which offers
a multitude of health benefits. Why? Lack of sun exposure.
Vitamin D is considered the “sunshine vitamin” because it’s produced
as sunlight touches your skin. Our busy workdays keep
us indoors most of the time, preventing us from seeing much
of the sun. And protective covering such as sunscreens and
clothing inhibit vitamin D synthesis. While modifying your diet is
another way to up your vitamin D intake, most people don’t get
enough vitamin D from diet alone. Are you getting enough?
Add some sunshine to your day—and your health! Vitamin D
plays a major role in protecting your health and is vital for overall
well-being. Boost your level of vitamin D with Shaklee Vita-D3.
Our vitamin D supplement contains 1,000 IU of high potency
vitamin D3, the most potent form of vitamin D.
Studies show this essential nutrient helps:
• Support healthy heart function
• Promote immune system health
• Facilitate healthy cell development
• Maintain strong bones and teeth by increasing calcium
absorption
Shaklee Vita-D3 is the culmination of recent scientific research,
including two Shaklee industry-leading vitamin D studies.
Supplemental vitamin D is clinically supported and proven to
significantly raise blood levels of vitamin D.
THE SHAKLEE DIFFERENCE
Always Safe
✔ Tested for purity and potency
✔ Star-K kosher certified
✔ Gluten free
Always Works
✔ Contains high potency vitamin D3
✔ Based on cutting-edge nutrition
science
Always Green
✔ Recyclable packaging
✔ Soy-based inks
✔ No bisphenol-A used in packaging
The Vitamin
D-Lemma
Vita -D3
™—
Here Comes
the Sun
cutting edge
nutrition
science
100% Shaklee Guarantee
• Vitamin D is present in certain fish and fortified foods such as
cow’s milk, orange juice, and breakfast cereals. However, it
is difficult to get adequate amounts of vitamin D through diet
alone.
• Due to insufficient exposure to sunlight, people who live
farther from the equator have a greater risk of having insufficient
vitamin D levels than those who live near it.
• E ven weak sunscreens (SPF 8) can inhibit vitamin D production
by up to 95%.
• The older you are, the more vitamin D you need. With age,
your body becomes less efficient in converting vitamin D to
a form it can use.
• People with darker skin are more susceptible to having
insufficient vitamin D levels.
Did You Know? Who Should Consider Vita-D3?
Men, women, and adolescents ages 16
and older who:
• May not get adequate sun exposure
• May not get enough vitamin D from
the diet
• Live farther from the equator
• Are overweight or obese
• Don’t exercise regularly
• Have darker skin pigmentation
©2010 Shaklee Corporation. Distributed by Shaklee Corporation, Pleasanton, CA 94588. 10-376 (New 8/10)
Supplement Facts
Directions: Take one easy-to-swallow
tablet once a day.
OTHER INGREDIENTS: DICALCIUM PHOSPHATE,
MICROCRYSTALLINE CELLULOSE, HYDROXYPROPYL
METHYLCELLULOSE, CROSCARMELLOSE
SODIUM, CARNAUBA WAX, HYDROXYLATED SOY
LECITHIN.